Drano

Drano site redesign with Energy BBDO. Developed strategy, outlined site structure, wrote site copy, articles, UX copy...even the metadata.
Visit the Drano site for the full flow. 

DIY DRAIN DE-CLOGGERS UNITE Wrote 15 articles empowering consumers to get 'er done on their own with Drano, building brand equity—and improving organic search.

DIY DRAIN DE-CLOGGERS UNITE
Compiled dozens of articles empowering consumers to get 'er done, on their own with help from Drano, building brand equity — and improving organic search.

BITE-SIZE CONTENT
The longer on-site articles were made into handy, shareable content for social media.


HELPFUL HOW-TOS
The redesign made content king — and left consumers feeling... well, a little less... wait for it... drained.