Ziploc
Managing content drives for Ziploc with Energy BBDO. Concepting with team, coordinating production - on time and under budget! - with freelancers, art directors + photographers. Writing/editing over 150 articles, website copy, emails + banner ads.
RECIPES + MORE RECIPES
For Be a Lunch Bringer, a campaign to make bringing lunch cool again, I hired food bloggers to create 50+ recipes.
CRAFTY CRAFTS + UNINTENDED USES
...but it's not just about food. Ziploc.com had articles on party planning, crafty how-tos, and more.
SOCIALLY SUCCESSFUL HACKS FOR MOM
Watch to see how Ziploc's mission — to contain life's chaos for busy moms — played out when articles + recipes were condensed into high-performing social posts.
Click the image to see Ziploc's fun holiday snack videos.
BACK TO WORK: GARDENS FOR HEALTH - BLAZE PORTFOLIO - SIGGRAPH - DRANO - OFF! - ZIPLOC - BAYER - B2B - MUSIC + CULTURE